Privacy Policy

Last updated: 20 August 2026

Via Nova takes the protection of your personal information seriously. This Privacy Policy explains what personal information we collect, why we use it, who we may share it with and the rights available to you.

This Privacy Policy applies to our websites, online store, subscriptions, customer service and other Via Nova services offered to customers in the United Kingdom.

  1. Who is responsible for your personal information?

    The controller of your personal information is:

    Via Nova B.V.
    Registered office / Netherlands office
    Schimmelt 2-16
    5611 ZX Eindhoven
    Nederland

    United Kingdom office
    84 Wood Lane
    White City
    London W12 0BZ
    United Kingdom
    Dutch Chamber of Commerce: 42009939
    UK VAT: GB 518 6878 42
    Email: privacy@drinkvianova.com or info@drinkvianova.com

    Via Nova B.V. is responsible for the processing of personal information described in this Privacy Policy.

  2. Personal information we collect

    Depending on how you interact with Via Nova, we may process information including:

    • your name;
    • company name;
    • billing and delivery address;
    • email address;
    • telephone number;
    • account information;
    • order and purchase history;
    • subscription information;
    • payment and transaction information;
    • customer service correspondence;
    • preferences and communication choices;
    • IP address;
    • browser, device and technical information;
    • information about your use of our website;
    • cookie information, where applicable.

    We do not normally seek to collect special category personal information.

  3. How and why we use your personal information

    We only process personal information where we have an appropriate lawful basis under applicable data protection law. UK privacy information should explain both the purpose of processing and the relevant lawful basis.

    Processing and delivering orders
    We use your information to:

    • process your order;
    • process payments;
    • arrange fulfilment and delivery;
    • provide order and shipping updates;
    • manage returns and refunds.

    Our principal lawful basis is that the processing is necessary to perform our contract with you.

    Managing subscriptions
    If you subscribe to Via Nova coffee deliveries, we process your information to manage recurring orders, payments and deliveries and to process subscription changes or cancellations.

    Customer service
    We use personal information to respond to questions, investigate issues and provide support.

    Business enquiries
    If you contact us on behalf of a business, we may process your business contact information to respond to your enquiry, prepare quotations and manage our business relationship.

    Legal obligations
    We may process or retain information where necessary to comply with legal, tax, accounting or regulatory requirements.

    UK GDPR permits processing where this is necessary to comply with a legal obligation.

    Security and improvement of our services
    We may process technical and usage information to:

    • maintain and improve our website;
    • diagnose technical problems;
    • prevent fraud or misuse;
    • protect our systems;
    • understand how our website and services are used.

    Where appropriate, we rely on our legitimate interests in operating, protecting and improving our business and services.

    Where we rely on legitimate interests, we consider our interests alongside the rights and interests of the people whose information we process.

    Marketing
    Where permitted by law, we may send information about Via Nova products, coffees, offers and other relevant updates.

    Where consent is required, we will only send marketing communications after receiving the required consent.

    You can unsubscribe at any time using the unsubscribe link in our communications or by contacting us.

  4. Payments

    Payments are processed through payment service providers used by our online store.
    Via Nova does not normally receive or store all of your complete payment credentials, such as full card information.

    We receive the information required to confirm payment and administer your order.
    Payment providers may process personal information in accordance with their own privacy notices.

  5. Fulfilment and delivery

    We share information necessary to fulfil and deliver orders with our fulfilment and delivery partners.
    This may include:

    • your name;
    • delivery address;
    • contact information;
    • relevant order information.

    Our fulfilment services include Huboo, and different delivery carriers may be used depending on the destination and service selected.

  6. Who we share personal information with

    We may share information with service providers and organisations including:

    • fulfilment providers;
    • delivery carriers;
    • payment service providers;
    • ecommerce and hosting providers;
    • IT and security suppliers;
    • accountants and financial service providers;
    • marketing and analytics providers;
    • professional advisers;
    • public authorities where required by law.

    Where appropriate, we require organisations processing information on our behalf to protect it appropriately.

    Via Nova does not sell your personal information to advertisers or other third parties.

  7. International transfers

    Via Nova operates across the Netherlands, Belgium and the United Kingdom and may use service providers located in different countries.

    As a result, personal information may in some circumstances be transferred outside the United Kingdom.

    Where UK data protection law treats such a transfer as a restricted international transfer, we use a legally recognised transfer mechanism, such as applicable UK adequacy regulations or appropriate safeguards. UK guidance requires restricted transfers to be covered by an adequacy regulation, appropriate safeguards or a permitted exception.

  8. How long we keep personal information

    We do not keep personal information for longer than reasonably necessary for the purpose for which it was collected, unless a longer period is required by law.
    Retention periods depend on factors including:

    • how long you remain a customer;
    • whether you maintain an account or subscription;
    • legal, accounting and tax requirements;
    • possible complaints, disputes or legal claims;
    • fraud prevention and security requirements.

    Where a single fixed period is not appropriate, UK privacy law allows the criteria used to determine retention to be explained instead.

  9. Cookies

    Our website may use cookies and similar technologies for purposes including:

    • essential ecommerce functionality;
    • remembering settings and preferences;
    • website analytics;
    • marketing where consent has been provided.

    Where consent is legally required, non-essential cookies will not be placed until the necessary choice has been made.

    Cookie preferences can be managed through the cookie settings available on our website.

  10. Security

    We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
    However, no internet or electronic storage system can guarantee absolute security.

  11. Your rights

    Subject to the circumstances and applicable UK data protection law, you may have rights including:

    • the right to access your personal information;
    • the right to correct inaccurate information;
    • the right to request erasure;
    • the right to restrict certain processing;
    • the right to object to certain processing;
    • the right to data portability;
    • the right to withdraw consent where processing is based on consent.

    Not every right applies in every situation because the available rights can depend on the lawful basis used for processing.

    To exercise a privacy right, contact us at:
    privacy@drinkvianova.com

    We may ask for information reasonably necessary to verify your identity.

  12. Complaints

    If you have concerns about how Via Nova uses your personal information, please contact us first so that we have an opportunity to investigate your concern.

    You also have the right to raise a complaint with the Information Commissioner’s Office (ICO), the UK’s data protection regulator.

  13. Children

    Our online store and services are not specifically directed at children.

    We do not knowingly seek to collect children’s personal information where parental or guardian consent would be required.

  14. Changes to this Privacy Policy

    We may update this Privacy Policy when our services, technology, suppliers or legal obligations change.
    The latest version will always be published on our website together with the date of the most recent update.

  15. Contact

    For questions about this Privacy Policy or the way Via Nova processes personal information:

    Via Nova B.V.
    UK office
    84 Wood Lane
    White City
    London W12 0BZ
    United Kingdom
    Email: privacy@drinkvianova.com or info@drinkvianova.com
    UK VAT: GB 518 6878 42